The newest rainmaker at publishers: E-commerce editors

by Lucia Moses
With online advertising under pressure from all sides, publishers are increasingly looking to commerce to bolster revenue. That’s given rise to a new class of employee: The e-commerce editor. Publishers from Business Insider and Gawker to Hearst and BuzzFeed have not only added “commerce” to the revenue mix — it’s often little more than affiliate links — but they’ve hired out ...Read the full article