What We Can Learn from GE’s Digital Marketing Strategies

Aside from being at the forefront of technological innovations, what else does industrial titan General Electric excel at? Believe it or not, it’s digital marketing. General Electric’s strategic approach to its online marketing campaigns are admired by both seasoned and rookie marketers alike. From participating on popular social media platforms such as Facebook, Twitter, YouT ...Read the full article

Breakthrough: The Stories Behind The Science - GE

GE partnered with National Geographic for a groundbreaking new series, Breakthrough, which premieres November 1st on the NatGeo channel. The series examines scientific explorers and cutting-edge innovations. We went behind the scenes with scientists from GE’s Global Research Center who are either featured in the series or are doing work related to series topics. They told us more about their work and how it will impact our world. Subscribe to the GE Channel: http://invent.ge/1eGgvZK GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. Connect with GE Online: Visit GE's Website: http://invent.ge Find GE on Google +: http://invent.ge/1dPUUN5 Find GE on Tumblr: http://invent.ge/17syCNf Find GE on Facebook: http://invent.ge/1929rzT Follow GE on Twitter: http://invent.ge/XJAX15 Follow GE on Pinterest: http://invent.ge/16JjInY Follow GE on Instagram: http://invent.ge/1a9XZGb Find GE on LinkedIn: http://invent.ge/1gtUi3e