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20% of marketers have created an actionable 'single customer view'
by Ben Davis
The single customer view (SCV) is one of marketing's hot potatoes. Is it really feasible? Well, according to our latest Quarterly Intelligence Briefing: The Pursuit of Data-
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About the post:
April 13, 2016 3:13pm
by Ben Davis at
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Content and Community Producer @ Econsultancy. Writer @ http://t.co/7nFtq5zvF5
908 posts by Ben Davis
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