BuzzFeed’s exploding watermelon video proves Facebook Live is no joke

by Amy Gesenhues
Last Friday, BuzzFeed started a Facebook Live video broadcast featuring two employees testing how many rubberbands it would take to explode a watermelon. By the time the 44-minute broadcast ended, the video had attracted more than 800,000 concurrent viewers and made “watermelon” a trending topic on both Facebook and Twitter.Read the full article