Content Sutra Ep. 9: Why Brand Editors Matter

by Joe Lazauskas
In the mad scramble to create a content strategy and prove ROI, marketers can forget something very important: Craft matters. A lot. All too often, brands come up with a solid content plan and then point to a career marketer in the corner of the room and say, “You’re the content guy now”—with no regard for the fact that editing is a highly specialized skill that most people ca ...Read the full article