Google Analytics adds more AdWords reporting capabilities

by Ginny Marvin
Google Analytics has beefed up reporting integrations with AdWords. A look at the latest release notes from GA highlights the following new capabilities for AdWords reporting: Deeplinking into AdWords from the AdWords Reporting Section in GA: AdWords logos now appear next to each campaign in Google Anlaytics. Clicking that logo takes you right to that campaign in AdWords.Read the full article