High moon: How brands learned to stop worrying and love the period

by Shareen Pathak
We are at the dawn of the perpetual period. In the last couple of months, a mass retailer has embraced a product that looks like it has a period stain on it, a presidential candidate has referenced periods on national television, and ads for period-proof underwear that featured Georgia O’Keefe-like art have traveled far online.Read the full article

A Visit From Aunt Flo

HelloFlo is a women's health site dedicated to normalizing the conversation about women's bodies. We think every age and every stage of womanhood is worth celebrating. Special thanks to our partners at U by Kotex® Visit us at http://helloflo.com/ Full Credits Director: Max Sherman Copywriter: Jacob Greer/Chris Murphy Art Director: Denver Eastman Production Company: OPC Producer: Isil Gilderdale Executive Producers: Harland Weiss, Donovan M. Boden, Liz Dussault Director of Photography: Rob Scarborough Production Designer: Zazu Meyers Casting: Mann Casting, Wulf Casting Editor: Melanie Hider, Saints Editorial Audio: Grayson Matthews Post: The Vanity