Mobile marketers are missing out on hyperlocal: report

by Graham Charlton
Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full potential. It works too, so many advertisers are missing out on one of the best tactics to use. This is one of the findings from our State of Mobile Advertising 2016 report, produced in association with Search Optics.Read the full article