Refinery29’s Philippe von Borries: ‘The era of broad, indiscriminate scale is over’

According to Refinery29, differentiation has been a guiding principle since it launched in 2005, initially as a showcase for independent fashion vendors in Brooklyn. “The premise has always been ‘don’t be everything for everyone; build something that’s really strong for one demographic’,” said Philippe von Borries co-founder and co-CEO of Refinery29.Read the full article