SPI 116: Copywriting Tips and Formulas with Kevin Rogers

by Pat Flynn
Copywriting—writing that’s meant to persuade people to take a specific action (like buying something)—is a crucial element of any online business. You can have great products, but if your copy is mediocre, your conversions will be mediocre too. I am, personally, a terrible copywriter. This is partly because I’m not a great writer in general, but also because I entered this s ...Read the full article