Survey: How National-to-Local Marketers Plan to Grow Their Digital Budgets

Big national brands and merchants have been increasing their focus on local marketing, and hyperlocal digital is becoming a bigger part of their strategy. Street Fight recently surveyed decision makers at these national-to-local marketers and found that nearly half of them spend a third or more of their digital marketing budget in support of their franchises, branch offices, and distributors.Read the full article