What Marketers Can Learn About Millennials via The Comedy Brand of choice: Comedy Central

by Lisa Lacy
13 April 2016 BY Lisa Lacy Estimated reading time: 8 minutes, 8 seconds Comedy isn’t for the faint hearted. Neither is marketing a comedy brand to Millennials. But that’s precisely what Comedy Central CMO Walter Levitt does every day. At Adobe Summit 2016 in Las Vegas, he talked about how Comedy Central not only engages Millennials who have seemingly limitless entertainm ...Read the full article