Why Inbound Marketing Should Take a Back Seat to Current Customers

by Joe Pulizzi
Inbound marketing, as a phrase and a movement, has almost been as popular as content marketing over the past decade. If both phrases were tradeable stocks, and you purchased $10,000 worth of “inbound marketing” and “content marketing” in June 2008, inbound marketing would be valued at $490,000. If you owned content marketing, you would be a millionaire (per Google Trends March 29, 2016).Read the full article