Why Real-Time Data Is Not Fast Enough Anymore: Tim Hayden of Zignal Labs on Marketing Smarts [Podcast]

"Big Data," "small data," "real-time marketing," "data-driven marketing"—if you were to string together the terms marketers use to describe how they use data, the result would read like a Doctor Seuss book. But whatever you call it, using data to inform your marketing is smart business. In the midst of the current data frenzy, companies and agencies have sprung up to help m ...Read the full article