A/B Testing Defined in 60 Seconds [Animated Video]

by Demian Farnworth
I remember my first A/B test. It was between two different email subject lines. The first subject line briefly described the contents of the email. The second subject line was basically the same, except I added the word “free.” There was a lot riding on this test, too — namely my reputation. I was new in my position, and during our first collaborative meeting with the web ...Read the full article