Four Traits That Turn Your Brand Story From Meh to Marvelous

In the perpetual search for the next big thing, the branding buzzword of the day has arrived: story. You can't read a magazine, listen to a podcast, or open a bestselling business book without encountering the author's lofty claim of being a storyteller. Fortune 500 companies hire "chief storytelling officers." Retailers and store designers describe their establishments as "story experiences.Read the full article