Inside the making of Taco Bell’s artifically intelligent, drunk-tolerant TacoBot

Up Close and Personal With Taco Bell's Slack bot, TacoBot

Taco Bell recently introduced a TacoBot so that Slack users can order tacos and burritos within the messaging app. Marketing Land spent some time with execs from Taco Bell and its agency Deutsch as well as TacoBot itself to get to know the brand's food-centric virtual assistant.

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