Is that Begonia or Dishy Coral? Sherwin-Williams matches Pinterest colors to paints

by Yuyu Chen
So you’re cruising through home decor pins on Pinterest and are struck by a particularly lovely wall color. You’re not sure if it’s Soft Apricot, Windswept Canyon or Delicious Melon. Don’t worry, Sherwin-Williams has your back (or, rather, wall). The paint company has integrated its color identification app ColorSnap with Pinterest, allowing users to match their favorite pins to paint colors.Read the full article