#MambaDay: Kobe’s 5 Million Mentions Steal the Show on Social

by Jade Furubayashi
Last night was a seminal night for the NBA. The 2015-2016 regular season came to a close, a legend hung up his jersey, and a long-standing record was finally snapped. The two events overlapped, forcing fans to choose, furiously switch channels, or tune in via social. The mayhem led to some unforgettable celebrations, memes and even a fail whale.Read the full article