Seven Disastrous Data Don'ts for Marketing and Sales

One of the biggest challenges Marketing Operations faced in 2015 was Big Data—where it comes from, what it means, who takes care of it, and what to actually do with it. But once you figure out what to do with the influx of data, it's just as important to understand what not to do. Here are seven disastrous data don'ts for Marketing and Sales. 1.Read the full article