Stop scattering chum: Use intent data to catch big fish with your marketing automation platform

Marketing automation software (MAS) is all the rage among B2B marketers — Frost & Sullivan predicted the MAS sector will expand by a whopping 300 percent from 2014 to 2020, growing to $1.9 billion. And a full 63 percent of B2B marketers invest 10 percent to 29 percent of their budgets in marketing automation.Read the full article