The Awesome Power of Seemingly Pointless Stories

by Jon Morrow
Some people tell you a story always needs to have a point, but I disagree. Sometimes, you tell a story with no other purpose than bonding with your audience. For instance, here’s a snippet from the newsletter of Gary Halbert, perhaps the greatest copywriter who ever lived: A few days ago, after finishing my workout, I went to a small diner and ate three steak sandwiches.Read the full article