The UK digital ad market is holding up to challenges

The U.K. advertising market seems to have had a fairly resilient 2015 in terms of ad spend, despite weathering some difficult market challenges: ad blocking and rising consumer privacy fears chief among them. Digital ad spend grew 16.4 percent year on year to £8.6 billion ($12.2 billion) in 2015, predominantly driven by (surprise!) mobile, which accounted for almost 80 percent ...Read the full article