What the hell is Content?

by Gianluca Fiorelli
Estimated reading time: 11 minutes, 45 seconds I always have a contrasted feeling when it comes to “Content” and web marketing. From one side, I consider it an excellent opportunity – as I will explain – also for small brands to earn momentum, visibility and authority in their niche. On the other side, though, I really dislike how content often is: Misunderstood; Consider ...Read the full article