AdWords is one of the most effective methods of driving traffic to your e-commerce website. However, if poorly managed, it can result in a huge waste of money. In this post, I’ll teach you 8 mistakes that could be frustrating your AdWords efforts. I’ll also show you, step by step, how to fix the mistakes so you can unlock the full potential of AdWords and achieve the maximum possible ROI. 1.Read the full article
Inventory-aware campaigns in DoubleClick Search
Inventory-aware campaigns in DoubleClick Search allow you to sync your search campaigns with your physical inventory. Free, and integrated with Google Merchant Center, your can leverage a fast, easy workflow to link you ads with your inventory automatically and at scale.