Axe caves, gives Reddit credit for Shower Thoughts idea

Axe is ready to give credit to a Reddit user for its ad campaign that, ahem, borrowed some ideas from Reddit. Axe’s latest ad was based on the premise of Shower Thoughts, which is a popular topic of conversation on Reddit, where users post their own anonymous musings. The Axe ad, however, wasn’t just inspired by the concept, it took a “shower thought” virtually word for word f ...Read the full article