Data: cross-device campaigns 60 percent better than PC-only for offline conversions

by Greg Sterling
According to new data from NinthDecimal, cross-device ad campaigns perform 60 percent better than desktop-only campaigns when it comes to in-store conversions. There was an average 24 percent incremental lift in store visits for cross-device campaigns vs. a 15 percent incremental lift for PC-only campaigns according to the company.Read the full article