‘Dunk in the dark’ is over: Why crouch and pounce social strategies distract brands

by Scott Brandt, chief marketing officer, Sprout Social When it comes to social media, too many brands are embracing the “media” side of the equation and forgetting the “social.” Of course there’s glamour and acclaim to be had in putting on a good show on social media, but the real opportunity here is in the conversation brands are able to have with their customers on the regular.Read the full article