Popular in the last 8 hours
Popular in the last 24 hours
Popular in the last 7 days
Popular in the last 30 days
How are brands using people-based advertising?
by Ben Davis
People-based advertising is the use of first-party data to identify known individuals within an advertising ecosystem. The data i
Read the full article
Commerce Signals and LiveRamp Partner to Create a Sales Data Yardstick
The junior data scientist’s guide to AdWords search campaign structure: how to mine hid...
‘Crap optimized on crap’: The agency challenge with data
Why Social Data Are Transformational
Data is the new currency, but are advertisers spending wisely?
Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]
US attribution firms eye growth opportunities in Asia
Which Office Setup Is Best for Marketers' Creativity?
10 related posts
Why Marketers Must Focus On Data ‘Far Beyond Location’ to Build a Sharper Picture Of Consumers
New Pinterest Partner Oracle Data Cloud Touts Promoted Pins in Study
3 Real-Time Content Localization Methods to Increase Engagement
Pitch deck: How Amazon is selling ad buyers on its growing advertising business
The #1 way advertising budgets will change this year
Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)
European consumers’ attitudes toward data privacy, in 5 charts
WTF is a customer data platform?
First-party data will fuel the final frontier of digital marketing
About the post:
April 15, 2016 11:04pm
by Ben Davis at
About the author
Content and Community Producer @ Econsultancy. Writer @ http://t.co/7nFtq5zvF5
1030 posts by Ben Davis
See more by Ben Davis
Get the top posts daily into your mailbox!
Learn more about the newsletter
Seth Godin's Blog
Google Implements Stricter Criteria for YouTube Monetization
Search Engine Journal
Facebook News Feed Changes: Why We Need a New Strategy
Social Media Examiner
Practical Content Strategy & Marketing – Book Interview
How to Use Instagram as a Marketing Tool for Your Business
Search Engine Guide
Read next - so far 8 readers:
#SocialSkim: Coping With Facebook Changes; WhatsApp Business
About Us & Contact
YOU'RE A BLOGGER?
Get your blog listed
RSS, Twitter & Facebook
Still working on the functionality. Give us a few weeks and you will be able to manage your blog yourself.
© 2018 MatBox, LLC