How NakedWines.com used email to maximize lifetime value and increase app downloads by 125%
http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays How do you turn a name on a list into a loyal and engaged subscriber? Julia Fox, Marketing Manager, NakedWines.com will share how she and her team used email to optimize member lifetime value during the early phases of the customer journey. By implementing a series of onboarding emails with an incentive structure, they were able to drive behavior correlated with customer quality and attract a mobile app audience. Julia will speak about how email can be utilized beyond generating sales, to engage customers on a path to increased lifetime value.