Is an RTB supply crisis looming? Ad buyers and sellers debate

by Ginny Marvin
As programmatic has become the buying method of choice for online display advertising – overtaking manual digital ad buying last year, according to eMarketer — Neil Sweeney, President and CEO of programmatic mobile ad platform JUICE Mobile, argues that the industry is too wholeheartedly embracing RTB and not considering the ramifications of ignoring direct buying channels like programmatic dir.Read the full article