‘It’s about scale’: How 5 brands are using Facebook Live

by Tanya Dua
Publishers were quick to jump on Facebook Live when it launched in December, but brands, being brands, have taken more of a wait-and-see approach. Despite a timid start, a number of them — from The Metropolitan Museum of Art to Benefit Cosmetics — have begun playing with the social network’s live offering recently, streaming everything from tours to red-carpet sneak peeks and celebrity takeovers.Read the full article