Liberty Mutual gets million of views for parallel stories in a 360-degree video ad on Facebook

The 360-degree ad is beginning to catch hold. Yesterday, for instance, LA-based Outlyer Technologies announced a new format — the 360-degree interactive ad with virtual reality option, based on its newly developed technology. And Liberty Mutual Insurance has extended the possibility of more standard 360-degree video through the release of an ad that employs the space for parallel narratives.Read the full article