NBA will sell ads on players’ jerseys in 2017

Perhaps the “B” in NBA should stand for brands, not basketball. The league approved today a three-year test program that lets team sell advertisements on basketball jerseys. Starting in 2017, NBA teams can sell brands a tiny 2.5-by-2.5 inch space under the player’s left shoulder. While it’s a small space, it has the potential to bring in big revenue for the NBA.Read the full article