‘Sponsored’ Is the Hottest Word in Advertising Right Now

‘Sponsored’ Is the Hottest Word in Advertising Right Now Posted: 04.15.2016 It’s official: sponsored content has taken over 2016. From prime-time television to political campaigns to Apple, the buzzworthy native format is starting to change the way publishers, advertisers, and consumers think about ads, content, and the attention economy.Read the full article