The Marketer’s Guide to Luxury Content: Trends, Case Studies, and ROI

by Tessa Wegert
In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately, justifying its ambitious price point of $9.99—four dollars more than the top fashion magazines at the time. While the sophistication and functionality of the glossy magazine could have easily been mis ...Read the full article