Why Local Publishers Shouldn’t Aim So Exclusively for Millennials

by Tom Grubisich
I’ve been a cheerleader for local news organizations in their quest to attract Millennial audiences, but I’m starting to wonder if publishers are too convinced that reaching the youngest generation of adults is the magical elixir for all their problems. Gannett — publisher of the biggest chain of local newspapers — recently acquired a minority interest in Millennial-focused B ...Read the full article