Starwood’s taking hotel reservations from Instagram

by Tanya Dua
Everyone wants to use Instagram for sales, and Starwood’s hacking it to drive reservations. The hotel chain’s Tribute Portfolio brand is partnering with shopping platform LiketoKnow.it to let users book a stay by tapping photos on Instagram photos posted by Starwood-paid influencers. The process isn’t exactly seamless: When users tap one of the photos, they receive a link via ...Read the full article