Google AdWords Optimization Strategies #2 – Advantage of Negative Keywords

by Rizvan Ullah
In the first lesson, we explained how broad-matched keywords have an impact on the quality of clicks and the overall CTR. With broad-matched, you are letting Google AdWords automatically choose what’s right for your campaign, which doesn’t mean it’s perfect for you. Many people will argue a perfect AdWords campaign is very difficult to achieve.Read the full article