Google Cracks Down on Free Product Reviews

If you work with publishers, influencers or affiliates and you give them free product (or service, etc.) in exchange for a post, you need to know that their site could get hit with a Google penalty if they are not “nofollow”-ing their links to your product/service. Sites with free product reviews use outbound links to link to the product page/brand site/etc. that they are reviewing.Read the full article