How Le Figaro got 20 percent of its ad blocking readers to whitelist the site

French daily newspaper Le Figaro will extend its ad blocker ban after being encouraged by the initial results of its weeklong trial, in which 20 percent of ad blocker users switched off their blockers. The second-largest newspaper in France after Le Parisien, Le Figaro was one of several major French publishers to run a trial ad blocker ban last month.Read the full article