How one agency created a unifying brand for a consortium of 195 different companies

by Shareen Pathak
Most agencies have one brand’s egos to soothe. MiresBall had 195. MiresBall was tasked December with coming up with the branding for AirFuel, a global, nonprofit consortium of 195 companies that is developing new wireless charging standards. AirFuel, the members of which include Dell, Intel, Starbucks and AT&T, needed a new logo.Read the full article