How to Crack the Email Call-to-Action Code

No matter what type of business you own, every email you send should have an action for readers to take. If you run a nonprofit, that action will likely be to donate. For a restaurant, maybe it’s to check out the new menu items or make a reservation. A retail business may want to drive customers to their online store. This is where your email call-to-action, or CTA, comes in.Read the full article