Majority of users frustrated by disruptive ads, aware of blocking — survey

by Greg Sterling
The cat and mouse game between publishers, advertisers and consumers may soon turn into an outright cat-fight. A new global consumer survey from Accenture shows growing consumer frustration with ads and a desire to opt-out of ads entirely on the part of some. Survey respondents, which are supposed to be representative of their respective countries’ digital populations, expre ...Read the full article