Content Marketing: How to help subject matter experts come up with blog topics

by Daniel Burstein
Let’s say you’re an intrepid marketer at a company. You’ve read about the power of inbound marketing, have started your company’s blog, and … now what? How do you get these subject matter experts (SMEs) to blog? And what should they blog about? Or perhaps you have an established content marketing blog — you’ve been going for years. But your SMEs are running out of ideas for blog topics.Read the full article