Content Preferences of Millennial B2B Buyers

How involved are Millennials in B2B purchasing decisions? What are the content preferences of these buyers? To find out, Sacunas conducted a survey in July 2015 of 1,469 employees in the United States who were born between 1979 and 1995 (age 20-35 at the time of the survey). Respondents were asked questions about B2B buying decisions within (or for) their company.Read the full article