Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]

by Ginny Marvin
If there’s one theme to be taken from Merkle’s Q1 Digital Marketing Report, it’s that Google is miles ahead of Bing and Yahoo in driving and monetizing mobile search traffic. Driven almost entirely by Google, mobile paid search continues to grow, with smartphone click share rising from 33 percent in Q4 2015 to 39 percent in Q1 2016 overall.Read the full article