Is Your Growth Marketing Plan Ignoring Brand Building?

The times they are a-changin’. They are for the token tech marketing employee, at least. But the more things change, the more some tried-and-true principles remain the same. And so it should be with branding in the age of growth marketing. Is your team playing by the rules? Is there even a rulebook? We’ll get to that. But here’s the short answer: there are guidelines.Read the full article