Now you can capture Order IDs to mitigate double-conversion counting in AdWords

by Ginny Marvin
If a customer converts from an AdWords ad and revisits the confirmation page to find information about their order, you definitely don’t want that page load getting counted as a new conversion. Now, order IDs can be used to help ensure a conversion isn’t counted more than once. Announced Tuesday, advertisers can edit their conversion tags to capture an order ID such as a con ...Read the full article