The Grammys: A one-night stand, year-round

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The Grammys: A One Night Stand, Year Round

It’s not just "watch the show and we're done." When you're dealing with a brand that doesn't necessarily have a product to sell and has programs for brands, bands and fans, your marketing game MUST be top notch. Enter Evan Greene. We'll listen a little closely as he drops some knowledge about a familiar organization that celebrates artistry and empowers musicians and their fans worldwide. When the Grammys award show is over, the marketing is just getting started.


Above The Clutter with Pete Krainik

An NBTV Studios Series - http://www.nbtvstudios.com Presented by IBM - get involved: http://www.ibm.com/think-cmo Produced by NBTV Studios In Association with Bungalow Entertainment & Media - http://www.bungalowentertainment.com About the Show In this a hyper connected era where busy executives have little time, Above The Clutter, cuts through the jargon and the myriad of links, sales pitches and distractions in an Anthony Bourdain No Reservations meets Undercover Boss style. This candid and fun journey into the world of marketing, ATC dives into the complex issues currently facing today’s CMOs and marketers. Pete Krainik will dissect new marketing techniques and innovations directly from these previously unattainable industry giants. As any good marketer knows, identifying the problem is only half the battle. ATC will explore and uncover the solutions, tools and technology that CMOs are employing to bring their brand to the next level and cut through the clutter. Pete Krainik the charismatic friend and advisor for hundreds of Chief Marketing Officers (“CMOs”) from some of the world’s most successful brands. With over 30 years of experience leading brands and advising the business world’s most influential decision makers as Founder and CEO of The CMO Club, which consists of more than 2,500 senior marketers. Pete will lead us viewers on a journey Above the Clutter through the never-before-seen ins and outs of high steaks marketing and some of the industry’s hottest campaigns, customer experiences and look behind the curtain of some of the most interesting brands in the world.

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